Happy buyers and sellers are our reward for doing what we do. It is Reed Realty’s goal to bring buyers and sellers together for an ideal match, and develop a relationship of trust so we can continue helping you in the future. We continually welcome feedback and one of the reasons we are successful is our unwavering commitment to listen to our clients.


“I was new to the Bayfield area and Reed Realty made me feel like an old friend. I was treated with kindness, professionalism, respect, and integrity. This was the easiest purchase I have ever made and I would highly recommend Gennifer and her team.”

Rev D.&S.S.

“Gennifer was incredibly patient (and fun!) to work with in our home search. As first-time homebuyers and new to northern Wisconsin, there was much we didn’t know about the process here. She took time to educate us, get to know us, and encouraged our research into the local market. When negotiations took place with a seller, she was a bulldog for us when warranted. We’re glad that we didn’t just find a business to patronize; we gained a friend in Gennifer Reed.”

P. & T.I.

“What a great experience working with Reed Realty and Gennifer. This is a very professional and efficient organization with prompt communication and complete service to the customer. We highly recommend Reed and would call on them again.”

Steve N., May 2018

“Gennifer, …You were a big help and very knowledgeable about the Bayfield market… Thank you again for your professionalism!”

R.S., April 2018

“Our experience with Marieke was top notch. We sold our home in 3 months. There was someone looking at the home weekly. She found the right buyer for our home. Marieke was always in contact with us, either by phone, e-mail or texting. She is very easy to talk to. Thank-You for selling our home in Ashland.”

A.J., April 2018

“Very courteous and helpful!”

Bob N., September 2017

“Exceptionally prompt to reply, professional, friendly and competent team”.


“This is the sixth transaction (buy and/or sell) my wife and I have had with Reed Realty over several years. Our experiences during these transactions have been excellent. Gennifer and her staff work very hard and are extremely professional in addressing client needs on both buy and sell sides of all real estate transactions.”


“It has been a pleasure to work with {the Reed Realty team]. We’ve worked with them when both buying and selling property. They are professional, knowledgeable, supportive, responsive, and just simply engaging, trustworthy individuals. At all times, I felt confident that they had our best interests at heart. They are extremely knowledgeable about the technical aspects of real estate while also good at hand-holding when there’s a hiccup in the process. I couldn’t be happier with our new house!”


“The owner and staff were both very friendly, yet business-like and definitely got the job done with a smile. If a company makes you feel good you come back. I`ll be back, and recommend them highly, as I have dealt with lots of realtors over the years, and I would say they are the best I have experienced in 25 years as a real estate investor.”

D.M. & J.T.

“Thanks for getting us through this process. We appreciate your calm, positive assistance.”


“I found everyone very accommodating, friendly, and helpful.”

M.C. & W.C.

“Gennifer and her team do an exceptional job with the followup involved in buying and selling a home. They are always available to respond in a timely manner. Gennifer has a unique ability to get difficult or complex deals done while influencing everyone involved to remain objective and make good decisions for themselves. It has been a pleasure to work with Reed Realty!”


“Dependable, thorough and kept in close contact.”

“Gennifer works on the weekends and evenings to reply as soon as possible to my requests and questions. Very knowledgeable about the real estate market in the area that she works.”

“Thanks, Gennifer, for all of the valuable info by phone and email. Thank you, Brenda, for answering my questions. I appreciate how responsive you both are to people who ask for help.”

“The team did an outstanding job in every respect. In addition, head coach Reed was a pleasure to work with and should receive realtor of the year in the state of Wisconsin”

F.R. & R.T.

“A huge ‘THANK YOU” to Gennifer of Reed Realty! When our agent from another real estate office ignored both us and our issues with a newly purchased home, Reed Realty saved the day, even though they were seller’s agent and broker. Gennifer Reed and her staff are professional, kind, knowledgeable, and ethical. We will definitely use Reed Realty in the future!”


“Gennifer…handled my sale, which was non-typical to say the least, with professionalism and courtesy, not only towards me but towards the buyers as well. Thanks, Reed Realty, for a job well done. You guys are the best!”


“A note of thanks for arranging the viewings yesterday. It was a perfect autumn day to be out and about!”


“You are a ROCK STAR!!! Thanks Gennifer!”

By T.N.

Thank you. That’s very helpful. I seldom get such a straight forward answer from Realtors.

W.G., Seller

“You’re the best!”

“Gennifer and her team are friendly, dedicated, and very helpful professionals. We have had several transactions over the last few years, and each experience has been excellent!”


“As always, Gennifer and her staff were easy to work with, helpful in negotiating a fair price for our property, posted excellent pictures of our property on their website, and were always available to answer any question.”


“Over approximately the last ten years my wife and I, family, and personal friends have enjoyed exceptionally professional and capable real estate transaction experiences with Gennifer and her Team. I highly recommend Reed Realty to anyone interested in purchasing or selling real estate in Bayfield and/or surrounding nearby areas.”

T.& N.A.

“Excellent experience working with the team. Extremely ethical, transparent and clear communicators- managed the process and our expectations very well! We would highly recommend Reed Realty.”


“It was fun working with Reed Realty. They were very helpful and enthusiastic about showing us property in our price range. They always met our need in time scheduling. The closing went very well with no surprises.”


“Reed Realty, and Gennifer in particular, work tirelessly to assist both seller and buyer in completing a real estate transaction. I would personally never consider doing business with any real estate company other than Reed Realty.”

“The personal service provided by Reed Realty was second to none. We felt taken care of from the time we listed our house until after the closing. We honestly couldn’t have been happier with Gennifer and her staff!”


“Reed Realty was extremely professional and efficient in handling the sale of vacant land. Seller did not live in the Bayfield area and Reed Realty graciously accepted all responsibilities related to the sale.”


“Gennifer and her colleagues bring enormous wisdom as well as technical expertise to this market that can often be hard to interpret. We were very pleased with their tenacity, patience, and results!”


“Good experience overall. Very accommodating. ”


“Someone was almost always present to answer all of my questions and the staff was always welcoming and friendly, big pluses for me.”

K. E.

“We have worked with Gennifer both as buyers and as sellers of property in Bayfield. Gennifer has been consistently knowledgeable, immediately responsive, and focused on outcomes both during the buying and selling processes. During the most recent sale of our property, Gennifer professionally managed negotiations when we received not one but TWO offers and multiple counter offers between all parties. We couldn’t be more satisfied with the outcome, and we know that she was integral in the process.”

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B. & M. S.
“Thank you for your patience and willingness over the years to show us properties. We have appreciated working with you. You truly are one of the best when it comes to realtors. Thank you for your time and honesty.”

“Gennifer, Seriously, two offers in one week..that is purely miraculous! You are good at what you do! Fingers crossed…”

“I would like to compliment you on the very professional way you handled this sale. Shelley and I are very happy and satisfied you did everything we could have hoped. Thanks, again!”

“I wanted to pass along my thanks to you and your staff on what you all did in getting my house sold. It was a test of my faith but I know God has a plan and it all worked out in His time. Thanks again and God’s blessings to you and your business.”

“A heartfelt thank you for finding our home. We love it and have loved every minute we have spent here.”

“Many thanks for facilitating our daughter’s recent real estate negotiations related to property purchase in Bayfield. She is thrilled that the offer was accepted. We realize that this sale was not easy and not a big ticket item for you We all really appreciate your outstanding efforts. You are a true professional and a very kind lady.”

B.N.“Outstanding service! A dedicated and a hard-working team! No wonder everybody recommended Reed Realty to us! I now understand why people speak so highly of the staff! They are fantastic! One can now add me to the list of those high “recommenders”
“I really appreciate your good, professional work. You and your team are terrific!”

J. B.
“Gennifer Reed and staff offer anyone interested in purchasing property in the Bayfield area superior real estate knowledge, excellent service, and assistance after the sale.”

“We have now worked with REED REALTY during four separate real estate transactions. Gennifer and members of her team are very professional, competent and ethical in all of their interactions with clients, both sellers and buyers. We highly recommend REED REALTY to anyone interested in purchasing or selling properties in the area.”

J & J M
“Reed Realty brought us through the selling of our property with a thorough knowledge of all aspects the local market and prices/pricing.”

“I felt you folks did a good job with a challenging sale.”

“Closing Happiness:
We have had the loveliest weekend you can imagine. Thanks so much, S, for stopping by to bonk the pipe and send us hot water.
We hope to make it back up after Christmas, weather permitting. If not, some family will be through to stay sometime this winter, and we will return this spring. My entire family is likely to come for a week in August, complete with campers and kayaks.
Gennifer, please thank your whole team for being incredibly helpful.
And S, great appreciation for entrusting us with this bit of paradise.”

“I was so impressed with your professionalism, which is a stark contrast to the service I got at [another brokerage]. Thanks again. ”

“Gennifer and Reed Realty Team,

Now that the dust has settled a bit and things are slowing down a little, I want to express my sincere appreciation for the tremendous amount of effort, expertise, and professionalism you demonstrated during the sale of our condo. It is very difficult to successfully move real estate in a market that has been on a decline. You not only sold our property under these difficult circumstances but were so professional and yet personal during the process.

Every time we called with one of our numerous questions, you returned our calls with promptness and had answers to all of our inquiries. You and your staff know your business, give great advice and do so with a genuine politeness and caring that one does not always see. Even though I know some of our questions must have seemed a bit strange and elementary, I always felt valued and important.

We couldn’t be happier with the way we were treated and the amount of hard work you gave to selling our condo. We thank you very much for making this difficult task easier for us. I have no doubt that you and your team are the primary reason that we were able to have a successful sale.

Best wishes,”

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“Gennifer – I just wanted to write you and say thanks for all of your hard work and advice. It feels wonderful to finally have sold our property and even better to know it was sold to a good person. Thanks, really appreciate all you and your team did. If ever someone asks me who to work with in Bayfield it will be you. ”

“Thanks again for everything. You’re awesome!

“Gennifer was great to work with and responsive to both me, the buyer and the seller’s agent. Thank you!

“Thanks, Gennifer…your professionalism is much appreciated!”

C. & B. F.
“Gennifer is charming, friendly, and bends over backward to accommodate her clients. All our questions were answered, even the name and phone numbers of local services like water testing or tree removal. Gennifer knows everything important about the area and keeps up on all the new and ever-changing real estate laws. Efficient, and very professional and always a smile for you. Highly recommend stopping by her office if you are in the market for real estate in the Bayfield area. ”

K. & D. M.
“Thanks, Gennifer! We’re thrilled, and can’t thank you enough for all the extra effort you put into this purchase on our behalf.”

J. & D. A.
“You’re a wealth of knowledge. We have dealt with a lot of realtors and you are one of the best!”

“Thank you for your assistance and guidance all the way along the process. Your staff is first class too.”

“Thank you very much for your wonderful assistance in finding us the right place at the right time for the right price. We couldn’t have asked for more. We feel very confident about our decision because of your great help over our 3 visits up to Bayfield to help us find the right place.”

“I got your card. Thanks so much for getting this property sold. You did a great job and I will certainly recommend your agency to my other family members with land in the area if/when they decide to sell. ”

C & D D.
“We knew you cared and would work hard at getting our house sold, that’s why we wanted you to list it.

And you surprised us by being more proactive than we expected, getting fast results! You know your business!

Many thanks to the hard-working Reed Realty team!”

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“Hi Gennifer, It was so nice to meet you yesterday. Jedd steered me your way because he described you as very nice and “un-realtor like”. That’s a good thing, in my opinion, and he was right. I felt like I was talking to a smart person who was down to earth and very real. So, thank you for that.”

“You are so easy to work with. The transaction went very smoothly and that is rare in this time. …I look forward to working with you again.”

“Thanks again for being a valuable resource for a long distance, part-time resident of Bayfield.”

“Thank you so much for your patience, perseverance, and professionalism.”

“”It’s no surprise you did so well last year, with how your service to your clients is!””

T. & G. P.
“G. and I have REALLY enjoyed the cabin this year… You helped us make the right decision with that purchase and we owe you a big thank you for that.”

“Thanks so much for your service and very hard work. I appreciate your professionalism and trustworthiness. If I am ever in need of the purchase of a property, I certainly will give you a call.”

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“… Bottomline, congratulations. You have brought together a great deal–quickly, professionally. My thanks. Great job. It is hard for me to believe how all this came about — obviously, you know your clients! That says a lot.”

J & M O.
“We really appreciate all the work you have put into our selling our house. You have been great to work with in every respect.”

Thank you for your very professional assistance in putting this offer to paper, you have been a pleasure to work with and an incredible example of an outstanding real estate agent. Thank you again and I look forward to working with you in the completion of this project and others.”

“I was quite happy with the effort that Jennifer Reed made to find the property that would best suit our needs, and not to try and sell us on something not quite right. We are very happy with our property, and expect to build soon.”

“You did a great job of answering all my questions and did not seem to have a problem walking me through some of the basics of my land transaction. I also liked the fact that you went out of your way to inform me and others about the scam artists who were calling everyone with property in Bayfield. I would recommend you to anyone.”

“Always prompt and very helpful.”

“Say whatever you think appropriate. I agree with all of it. You are terrific! ”

“Gennifer is a very wonderful, genuine person who makes doing business through her firm a pleasure.”

“I have been involved in two real estate transactions with Reed Realty. In both occasions, I would describe them as painless. They were professionally managed and very warm and friendly during these transactions. I would recommend them as best in service.”

“All of our requests were handled in a professional and timely manner. We were very impressed with the service we received right down to the apple butter at our closing!”

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“I appreciate you working with me these past few years. ”

“Reed Realty worked very hard to find just the right place to make our new home. They kept us very well informed about the properties that were available. ”


“We would recommend your agency. You all maintain a friendly and personal touch with everyone you work with – and continue to actively and happily work with people through a long search for the right property. ”
“Gennifer saved us from some potentially big problems. ”

“We worked with Gennifer to buy and sell two homes. Her knowledge of the market and her commitment to our happiness and satisfaction were unequaled. Reed Realty is the only company we would ever use or refer to others! ”

“We have been working with Gennifer Reed for the past 2 years and we have purchased land and continue to learn about other great options for investing. Gennifer provides her clients with a wealth of knowledge regarding real estate and her communications are top notch. She continues to search for the best possible matches for us and keeps us in the loop weekly. We love working with Gennifer and will continue to work with her in the future.”

B & F A
“Just contact us if you’d like us to talk with people who may be interested in a situation similar to ours (i.e., fractional share). You were great to work with.”

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“Reed Realty’s sales staff has always been the “Friendly Voice” on the other end of the phone. Their professionalism and sincerity, in both the purchasing and sale process, was excellent. They were always there to answer our questions, and they provided us with timely updates regarding our transaction’s progress.”

“We did a complex, multi-party, 2 1/2-year real estate deal with Reed Realty. Gennifer kept on top of a very difficult situation throughout the negotiation and ultimately was the key to accomplishing our goals. We would recommend her very, very highly.”

“We bought a condo from Reed Realty and were very satisfied with their responsiveness and professionalism through the entire process. They answered our questions and if they didn’t initially know the answer would research it and get back to us in a timely fashion. They were very pleasant to work with.”

“We are extremely happy and satisfied with the professional, prompt and friendly services we received from Reed Realty associates on our purchase of real estate. We definitely will return to Reed Realty!!”

“The level of service I have always experienced with Reed Realty has been exceptional. Gennifer possesses a rare combination of personal integrity, professional competence, and genuine good humor. I recommend Reed Realty without reservation and will certainly do business with Gennifer in the future.”

“It has been a pleasure to work with you….We always feel like we get a very personal and timely response to our questions and concerns! We would not hesitate to recommend you to anyone needing a real estate agent!”

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“Please use my previous e-mail indicating why I believe you came and took Bayfield by storm: Professional, knowledgeable, honest and a pleasure to work with…”

“Over the top professionals with small town appeal, I truly enjoyed working with the whole team at Reed. They were really sensitive to my needs while working the process from out of town, with outstanding follow-up and a very connected network of related real estate services. ”

“The entire staff was helpful and enthusiastic. We have used Reed Realty for more than one purchase and sale. The excitement we feel for this part of paradise just grew as we worked with Gennifer and her staff. The actual closing and paperwork went without a hitch. They have been available to answer questions we have had even if it didn’t involve our real estate transactions. ”

“We were looking for property on Madeline Island and came across a place posted for sale through Reed Realty. Gennifer was easy to access, and she and her staff were friendly, helpful and competent in the process of figuring out the details of the sale. This was not a stressful process for any of the parties involved, and the hassles were minimal for us. I recommend her as a realtor and would work with her again. ”

“We stumbled on the 100-year old log cabin on Reed Realty’s website, and we couldn’t wait to have a look. It was better than we thought possible, and we still love it 2 years later!”

“I found Reed Realty to be friendly, professional, prompt and very helpful. I would certainly recommend them.”

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“Gennifer, you have been knowledgeable, prompt and you make real estate transactions a breeze, even from a distance. In our opinion, you and your office excel!”

“Gennifer, I’m genuinely appreciative of your help and guidance, and I greatly admire your expertise and professionalism in your field. You are a great person to do business with.”

Pam B
“It is the most absolutely beautiful web site. It flows, just like Bayfield.”

John and Jane B.
“Thank you for all of your assistance. We will refer your company to any of our friends looking for second homes in the Bayfield area. Once again, thank you for your time, knowledge, and professionalism.”

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Jen A.
“The Reed Team was great to work with and the closing process was simple and easy.”

H.M & C.M.
“Gennifer, thank you so much for helping us get into our own Bayfield home! We know that you put much energy and time into this for us. It has been a real pleasure getting to know you better.”

Virgil D
“Congrats on a really nice web site. Very well done.”

Scott K.
“Katy & Gennifer,

I wanted to write you a note after we closed on our first property through Reed Realty. Your knowledge, professionalism, and attention to details made my job and the development process run extremely smooth. You are the first Realtors that I have worked with that not only wanted to attend all our meetings, but more importantly, were a strong supporter for us. This is a unique initiative that only Reed Realty has shown in the area! Our company is extremely impressed with the service we have received and we look forward to working with you again in the future on many more properties.

McKeough Land Company”

John Y.
“It was a pleasure working with Reed Realty. Our particular transaction involving quarter-share ownership was relatively new for Reed Realty as well as the entire Bayfield area. All the staff, and particularly Katy, were very helpful navigating us through the process. I found the services to be very professional and the turn around time for answers and information very quickly. The closing went off without a hitch and we are very excited about our purchase and ownership in Bayfield.”

Jim & Joan B.
“When we first visited Bayfield, we found a house whose looks we really liked. We called the listing broker and had the good fortune to meet Katy Kessenich (Ripp). From the onset, Katy’s friendly style and professional approach were a huge help. We went quickly and easily into a contract and closing. Katy and her company could not have done a better job. She and her husband were even waiting in the driveway to welcome us and help carry in the boxes!! All in all, Reed Realty and Katy are at the top of our list.”

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Bruce H.
“I owe you an apology. I said before we started that I never thought an agent ever really worked for the seller, except to the extent they need to get it sold to get paid. I really appreciate everything you did to get this done.”

“I really appreciate your “Above and Beyond” approach. I’m pleased that you sent the information to me also; I’ve been trying to keep all of the paperwork in a file, and somehow I misplaced the map. So I’m glad to have a copy and will try to keep better track of it.
Thanks again, I look forward to seeing you again soon.”

M & D
“My husband and I would like to thank you for all of your hard work and diligence in the sale of our Bayfield, WI property. You handled the listing with the utmost professionalism and skill. You were always responsive and willing to listen, had great ideas and you carried through with what you said you would do. Your pleasant personality was an added bonus! We would recommend your services to anyone buying or selling property in the Bayfield area.
Thanks again for your excellent service!”

“I just want to thank you for helping me in finding this property. I know you real-estate people get a crappy reputation at times. And I am sure, you, personally, have made many people happy. Thanks!”

“Again, we appreciate all the kind attention you have given us! Your business nicely reflects the culture, history, and personality of Bayfield! We are grateful for your attention and care…soon we’ll be neighbors!”

Marie E.
“I got your Real Estate Guide in the mail and wanted to tell you how nice your ad looks. I am also impressed at your listings, way to go Gennifer! You are deserving of all your success.”

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