Since opening our doors in 2002, Reed Realty has become a leader in sales and service of real estate for the South Shore of Lake Superior. Located on historic Rittenhouse Ave in downtown Bayfield, Wisconsin, Reed Realty provides professional service in a small town atmosphere. Our cozy storefront office welcomes clients and customers (and even your pets) to stop in and chat about real estate and the community. Reed Realty's well-known red "For Sale" signs have come to symbolize the growth of our company from a one-woman venture to a successful team operation. We are dedicated to serving you with our individual strengths and a commitment to the team process. As agents we represent both buyers and sellers with integrity, focusing energy on the entire real estate community in order to provide comprehensive knowledge of the market.
"Our purpose is to build enduring relationships and be the trusted advisor for buyers and sellers of real estate in the Bayfield area. We will operate with the highest level of integrity and demonstrate a long-term commitment to the community and economic well-being of the area."
As founder and owner of Reed Realty, Gennifer's commitment to integrity and values is the cornerstone of the organization and lays a foundation of ethics for all interactions. Her passion for meeting people's needs and connecting people with each other makes her a valuable asset to buyers, sellers and the community at large. Her degree in biology supports her keen interest in nature and the environment and provides Gennifer with a sharp eye for property attributes. As an outdoor enthusiast and local resident, she embraces the opportunity to ski, horseback ride, rollerblade and snowshoe in the pristine Bayfield countryside.
Cell Phone: 715-209-2220
Lin Moe, Licensed Personal Assistant
Lin is an incredible asset with deep
knowledge of the community and the area. Utilizing a background in Customer Service and an affection for variety, she navigates smoothly in the busy pace of the Reed Realty office and helps clients realize their property dreams.
Real Estate Agent
Bill's motto is "Life is a Journey, Not a Destination". He and his wife Sally grew up in Superior, married and raised their three children there. Bill spent 30 years in the lumber business, helping his customers with their building and remodeling projects. In 2002 he and Sally sold their businesses and embarked on a three year journey that eventually led them to Bayfield, where they purchased an old historic commercial building and brought it back to life. The former Stark Store became Ethel's at 250, a seasonal restaurant just up Rittenhouse Avenue from Reed Realty. Bill's interest in the community and his willingness to help others resulted in him being asked to serve on the Architectural Review Board for the City of Bayfield, where his knowledge and experience are invaluable. He recently followed up on his long-time interest in real estate when he became a licensed agent, now affiliated with Reed Realty. Bill is particularly interested in commercial real estate sales, specifically family businesses, something he has personally experienced. His attention to details, ability to juggle multiple tasks, and sincere interest in helping others make him a natural fit for this busy, productive office.
Cell Phone: 715-209-6398