About Us

Reed Realty OfficeSince opening our doors in 2002, Reed Realty has become a leader in sales and service of real estate for the South Shore of Lake Superior. Located on historic Rittenhouse Ave in downtown Bayfield, Wisconsin, Reed Realty provides professional service in a small town atmosphere. Our cozy storefront office welcomes clients and customers (and even your pets) to stop in and chat about real estate and the community. Reed Realty’s well-known red “For Sale” signs have come to symbolize the growth of our company from a one-woman venture to a successful team operation. We are dedicated to serving you with our individual strengths and a commitment to the team process. As agents we represent both buyers and sellers with integrity, focusing energy on the entire real estate community in order to provide comprehensive knowledge of the market.” Our purpose is to build enduring relationships and be the trusted advisor for buyers and sellers of real estate in the Bayfield area. We will operate with the highest level of integrity and demonstrate a long-term commitment to the community and economic well-being of the area.”

Gennifer Reed
Reed Realty - Gennifer ReedBroker/Owner

As founder and owner of Reed Realty, Gennifer’s commitment to integrity and values is the cornerstone of the organization and lays a foundation of ethics for all interactions. Her passion for meeting people’s needs and connecting people with each other makes her a valuable asset to buyers, sellers and the community at large. Her degree in biology supports her keen interest in nature and the environment and provides Gennifer with a sharp eye for property attributes. As an outdoor enthusiast and local resident, she embraces the opportunity to ski, horseback ride, rollerblade and snowshoe in the pristine Bayfield countryside.

Cell Phone: 715-209-2220